Florida For Sale by Owner Offerings Face Hurdles
In the business publishing world, one of the most reliable bestseller categories is Marketing and Sales: How to Sell This, or Tips for Selling That. Selling may be a complicated business, but one approach always sets you ahead of the pack: putting yourself in the shoes of the customer.
Selling a Florida home is a case in point. When it comes to searching for a new home, today’s prospects find two types of homes for sale — ones offered by a Florida real estate agent, and those For Sale by Owner (FSBO). When you look at the rate of sales between the two, it has long been the case that most often the FSBOs do poorly compared with those sold by agents.
So why, exactly, do so many FSBOs fail to live up to expectations?
Putting yourself in the shoes of the customer sheds light on at least one good reason. Real estate professionals make their living by closing sales, and that means knowing how to handle the technical details: the paperwork. Customers (the home buyers) can usually tell right away if a property is being marketed by someone who is a real estate amateur. With an investment as large as a home at stake, no one welcomes a gamble that any part of the documentation may later prove flawed in some detail. There is also the fact that Realtors® sometimes steer their own home-buying clients away from Florida For Sale by Owner properties — especially after seeing too many instances of sellers not educated enough about required disclosures, inclusions, etc.
The For Sale by Owner route also sometimes hits a pricing snag. Owners often set a price on their home that they feel they deserve — rather than a realistic price supported by current market research. An average of 12% FSBOs get the pricing right…barely more than 1 in 10.
If you are currently trying a Florida For Sale by Owner gambit that’s not getting results, I am always happy to offer a complimentary consultation. It’s a second opinion that will open up new options (and maybe save you a lot!)
Having the right real estate agent means having an agent who is committed to helping you buy your new home with the highest level of expertise in your local market. This commitment level has helped Bold Real Estate Group build a remarkable track record of delivering results.
Are you tired of scouring the newspaper and MLS listing sites looking for homes in Florida? Tired of playing telephone tag with Realtors only to hear the home’s already sold? Sit back, relax and let Bold Real Estate Group and our team of professional Realtors do the work for you! Just visit our website and check off the properties you’re looking for. This service is FREE and there’s no obligation!
About the Author: Millie Gil has been a successful Licensed Real Estate agent for over 25 years in Florida. Millie is Vice President of Bold Real Estate Group, a boutique agency committed to concierge personalized service for discerning buyers, sellers and renters of residential and commercial properties. For more information please forward your request to firstname.lastname@example.org or contact office 772-224-1634