Selling Your Florida Home This Winter Can Yield Advantages
When you step outside and feel a crisp chill in the air, you know it: winter is on the way. If events have so ordered themselves that you find yourself selling your home in Florida during the winter months, you’re probably aware that it is not the preferred real estate season. Prospects are less likely to be out and about touring properties when the weather can interfere; the holidays take huge chunks out of everybody’s schedule (not to mention the havoc wreaked on family budgets) — plus, the aura of optimism that arrives at springtime won’t arrive until far in the future…
Nonetheless, selling your Florida home during the winter months is eminently doable! In fact, because fewer offerings will be competing for the quite determined corps of would-be homebuyers, selling your home during the winter months can actually yield an outstanding result. Veteran Florida sellers know how to maximize that prospect:
1. Advertise with spring or summer photos
Showing what your house looks like when the weather’s prettiest will be warmly received. Don’t rely on prospective homebuyers’ imaginations to do it as well.
2. Make your home cozy
Selling your home in Florida during the cooler months is actually an opportunity to show it at its “homiest.” turn on all the lamps; bake those chocolate chip cookies (or light scented candles — cinnamon is a holiday favorite).
3. Fine-tune the thermostat
People are turned off when a home feels chilly — just as they appreciate stepping into a warm and cozy listing (especially if they were just touring a vacant home).
4. Set a reasonable asking price
If you are going to be selling your home in Port St. Lucie, Jacksonville or Stuart during the approaching holiday season, it’s not the best time to “test the market.” Selling in a timely manner requires pricing the property accurately. You want to motivate the serious Florida buyers to take a break from holiday obligations to turn out to view your house.
If you’ve been contemplating the idea of selling your home in Florida, know that there will be winter buyers out there. Call me today — let’s find them!
About the Author: Millie Gil has been a successful Licensed Real Estate agent for over 25 years in Florida. Millie is Vice President of Bold Real Estate Group, a boutique agency committed to concierge personalized service for discerning buyers, sellers and renters of residential and commercial properties. Millie is fluent in English and Spanish with a strong network of real estate professionals worldwide. Other post by Millie Gil