Selling Your Home In Florida? Headlines Make Headway!
If you’re thinking of selling your home in Florida this fall, you’re likely to have already considered different approaches to making it stand out from other properties. Will you repaint in the entryway? Stage the living spaces? Should you upgrade the appliances — or leave them as is to keep the asking price as low as possible?
Those are all pivotal decisions, and I would be delighted to offer advice on how each is likely to affect the sales effort. But there is also a less prominent element you may not have considered: the impact the text of your advertising will have on your marketing and – potentially – the overall results. The regimented way listings are presented tend to impart them with a similarity that may not be warranted. Overcoming that effect can make your message draw attention…and prospects.
According to real estate conversion content specialist Karen Hutton, next to the main photograph, the headline is everything. Hutton’s territory is Queensland, Australia, which goes to show how universal marketing truths are. Says Hutton of the headline tactic, “It must arouse curiosity, use meaningful specifics…and be intriguing.”
Some of my favorites noted on her marketing website?
· Keep Your Cool: Coffee Just Around The Corner
I’m not sure what this means — it’s why I’d have to read the ad!
· Designer Retreat In The Heart Of Town
A perfect marriage of two sales points in just seven words
· Go Slow: A Home For Relaxing and Entertaining
A lifestyle pitch that sounds entirely credible
· An Urban Getaway To Complement Nature
Instant appeal to city-dwellers who wish they could live in the country
· Good Bones: Ready For Your Inner Designer
Clever way to avoid the negative sound of ‘fixer-upper’
If you’re thinking of selling your home in Palm City, Port St Lucie, Stuart or Nocatee Ponte Vedra this fall, I’ve got many more sources of inspiration for creating standout marketing designed to get your home S-O-L-D. Contact me today to schedule a strategy-building session. There’s no obligation, and the ideas we discuss can make all the difference to how you approach the many options that are immediately available in today’s market!
Are you tired of scouring the newspaper and MLS listing sites looking for homes in Florida? Tired of playing telephone tag with Realtors only to hear the home’s already sold? Sit back, relax and let Bold Real Estate Group and our team of professional Realtors do the work for you! Just visit our website and check off the properties and communities you’re looking for www.BoldRealEstateGroup.com is FREE and there’s no obligation! or send us an email firstname.lastname@example.org for additional information on all the real estate services we offer.
Author Millie Gil: I have been in the real estate service business in Florida for many successful years and will be here for many more. This longevity and confidence comes from my residential lending and real estate services to great buyers and sellers, and their recommendations to others that result in repeat and referral business that keeps me productive and successful.
Doing real estate relocation is also a passion, by assisting transferees with every residential or commercial real estate need. I know that “Relocations occur for business reasons, but more often they succeed because of a combination of family needs that are met”. My commitment to my clients is that I work diligently and quickly to produce results.
As a full service Broker-Owner of Bold Real Estate Group in Stuart Florida. I assist buyers, sellers, renters and investors in real estate transactions spanning all of the price ranges and property types. I am fluent in English and Spanish with a strong network of real estate professionals worldwide.